Demand Generation

Take the Guesswork Out of B2B Demand Generation

Create personalized, data-driven landing pages that connect marketing and sales to drive serious revenue performance. Go beyond page views and clicks to real pipeline impact.

Power serious revenue performance

Connect marketing and sales with personalized experiences that drive pipeline impact

Personalized Buyer Experiences

Automatically create tailored landing page experiences based on industry, company size, company profile, and more. Drive deeper engagement with content that resonates.

Marketing & Sales Alignment

Bridge the gap between marketing qualified leads and sales-ready opportunities. Share engagement insights that help sales prioritize and personalize outreach.

Deep Engagement Insights

Go beyond basic analytics to understand true buyer intent. Track content consumption, engagement patterns, and conversion signals that matter for pipeline.

Proven pipeline impact

Drive measurable revenue performance with our AI-powered platform

448%
Higher conversions
with content personalization
77%
Better conversion rates
using marketing automation
134%
Increase in traffic
for HubSpot Marketing customers
Automatically personalized

AI-Powered Buyer Personalization

Create unique landing page experiences for every visitor based on their company, industry role, and more.

  • Dynamic content based on visitor company and role
  • Personalized CTAs and offers
  • Dynamically insert company specific content
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AI-Powered Buyer Personalization
Connect your teams

Sales & Marketing Intelligence

Give sales teams the engagement insights they need to prioritize prospects and personalize outreach. Transform marketing activities into sales intelligence.

  • Real-time prospect analytics
  • Content consumption tracking by stakeholder
  • Intent signals and buying stage indicators
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Sales & Marketing Intelligence
Measure pipeline impact

Revenue Performance Analytics

Go beyond vanity metrics to track true revenue performance. Understand which demand generation activities drive pipeline and closed deals.

  • Pipeline attribution from first touch to close
  • Account-level engagement across all touchpoints
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Revenue Performance Analytics

Drive revenue performance in 4 steps

1

Connect data sources

Integrate your CRM, marketing automation, and enrichment tools

2

Enable personalization

AI creates personalized experiences based on buyer signals

3

Track engagement

Monitor buyer behavior and intent across all touchpoints

4

Optimize for revenue

Use insights to improve campaigns and accelerate pipeline

Common questions about demand generation

Everything you need to know about driving revenue performance with our platform

Our AI analyzes visitor data including company, role, industry, and behavioral signals to automatically personalize landing page content, messaging, and offers. This creates more relevant experiences that drive higher engagement and conversion rates.
We provide sales teams with real-time engagement insights, prospect scoring, and intent signals from marketing activities. This helps sales prioritize outreach and personalize conversations based on actual buyer behavior.
We go beyond basic lead capture to create personalized buyer experiences and provide deep engagement insights. Our focus is on pipeline impact and revenue performance, not just lead volume.
Yes, we track buyer engagement from first touch through closed deal, including content consumption, page visits, form submissions, and cross-channel interactions. This provides a complete view of buyer intent and readiness.
We provide pipeline attribution reporting that connects demand generation activities to actual revenue outcomes. Track which campaigns, content, and touchpoints influence deals and optimize accordingly.
We integrate with all major CRM platforms (Salesforce, HubSpot), marketing automation tools (Marketo, Eloqua, Pardot), and data enrichment services to create a unified view of buyer engagement.

Sources

Note: Some reports may require registration or subscription to access full content.

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